Staging a 1924 Portland Oregon Condo to Appeal to the Target Buyer … Before & Afters ~ SOLD in 2 weeks!

We were recently hired to stage a 1924 vintage condo, one of 8 units in a building loaded with character.  It’s close-in location in the Irvington neighborhood in Portland, Oregon is ideal for shopping, great restaurants, and public transportation.  Although this unit is just 965 sq ft., it seems larger.  We asked the seller to describe the other seven owners in this building so that we could get an idea of the target buyer …. mostly professional women over 40.  So we staged the condo to appeal to that buyer …

Update:  This condo has SOLD in less than 2 weeks from listing ~ and the buyer is exactly the demographic that we staged this home for (a professional woman over 40)!

The spacious Living room has original hardwood floors, crown moldings, charming touches like wainscoting and a gas fireplace with great mantle detail (we were asked not to use nails or hooks in the lathe & plaster walls so we had to “lean” the art, better to be safe than sorry!)…

The Dining room has original built-in cabinets with leaded glass doors adjoining an updated kitchen …

The living room has a French door to a small Office space that could hold a writing desk …

The Bedroom has multiple custom built-in storage cabinets with lots of storage …

Sellers and Realtors ~ consult with a professional staging company to ensure that your property is staged to appeal to the target buyer of that particular home, not just to the “general public.”  By narrowing the demographics, we can zero in on who is likely to buy the home and thus market to that group.  Remember that home staging as a marketing tool can help reduce market time.

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Room Solutions Staging in Portland Oregon assists Homeowners & Realtors prepare homes for the market with professional home staging techniques. Our services can help reduce market time and maximize your equity. Have a current or upcoming listing?  Let us provide a free staging proposal, just call 503-246-1800.