Home Staging Tips for Sellers in Portland OR: Appeal to your TARGET Buyer

If you’re selling your home in Portland Oregon here’s a home staging tip for you:  Staging is much more than “decorating” a home for sale …. the most effective staging makes sure that your home appeals to your Target Buyer.

Who’s your target buyer, you ask?  Good question! You can determine this by looking at your neighborhood … who lives there? Are they mostly young families, or retirees, or young trendy urban professionals, or perhaps a mix of several?  Talk to your Realtor to get their ideas on your neighborhood demographic (another reason why you should select a Realtor who specializes in YOUR area).

When you hire a professional home stager they’ll take all of these important factors into account, helping to create a “lifestyle” that’s appropriate for your home, your neighborhood, and your target buyer.

Here are some examples of how our Portland OR home staging company successfully techniques to appeal to the Target Buyers of these homes …

This home was on the market for 6 months as a vacant home without a sale.  The Listing Broker suggested to the Seller that Staging this home could make a difference … and it did!  We staged it to appeal to this home’s target buyer, someone who’d love being within walking distance of the area’s fun trendy restaurants ~ and it sold just 5 days after staging:

The next example of staging to appeal to the Target Buyer was a fun project.  The home is in a very hip urban neighborhood that appeals to young professionals.  Knowing this was our demographic made it easy to make the home appealing.  The client loved the outcome and quick sale!

The next 2 photos are of a home that’s LEED Platinum certified, in other words “as Green as it gets.” To appeal to this home’s Target Buyer we used green materials in the accessories (bamboo balls, bamboo table runner, wicker chargers & napkin rings, organic cotton napkins) on the dining table; and driftwood as a table accessory with live “lucky bamboo” behind it:

In our last example, this vintage condo in Portland OR was one of 7 in the building.  We asked the seller & her listing agent who else lived there ~ and then staged it to appeal to a single woman over 40.  The result was a sale in 14 days (to a single woman in her mid-40’s):

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Room Solutions Staging offers expert home staging advice to sellers & their Realtors in the Portland Oregon metro area. To make sure that your property appeals to your target buyer, call us for a free home staging proposal @ 503-246-1800.  Room Solutions ~ Staging that Sells Portland Homes.